Saturday, February 20, 2010

PDT Introduces Vodka Cocktail


“Vodka is still the most popular spirit in the world,” Meehan tells us. “This product is an easy way for me to raise the white flag.” Vodka—criticized for its lack of character—has become all but taboo in cocktail bars of PDT’s ilk. But Meehan believes that the attitude is “unflattering” and will ultimately keep his industry from reaching a wider audience. “I feel like we’re always at risk of being just a trend and that some other beverage trend will come along and steal the limelight,” he says. “We need to take our craft to a larger consumer base, so I’m no longer going to be consciously not serving vodka at the bar. It’s time to move on.”

(click here for the full article)

Note: I can't take any credit here, but never the less, I'm secretly congratulating myself.

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